target audience

A target audience is the specific group of consumers most likely to want or benefit from your product, service, or message. Instead of trying to appeal to everyone, businesses define this core group to build highly relevant marketing campaigns, maximize budget efficiency, and increase their overall Return on Investment (ROI). Core Components of a Target Audience

Marketers segment the broader population into a distinct target audience using five primary pillars: How to Identify Your Target Audience in 5 steps – Adobe